![]() Victoria Taylor, better known on Instagram as Skatemoss shows off her fashion sense on a highlight on her IG page with many outfits ranging in various styles from very “feminine” to “tomboy.” Those outfits include extremely baggy jeans with boxers showing, oversized t-shirts, Nike high-top dunks, and a beanie or SnapBack to tighter, more “traditional” female clothing, such as crop tops, dresses, and boots. ![]() There have been some pivotal figures in the skating world that have opened the doors to a whole new era of how we view skate fashion. Social media has shifted the focus from brands and branded content, to skaters themselves– changing the way we view skateboarding as well as self expression. Marissa’s personal experience with fashion and skateboarding has opened new doors to the discussion and design of skater focused clothing within the skate world. The skater-designed pants and shorts come in a variety of colors and are made to actually be the perfect fit and fabric for skateboarding. On their website, Marissa describes her unisex pants and shorts design as an: eco-friendly limited run unisex pants and shorts with pockets so deep you'll ditch your purse. Marissa is the founder of MamaSkate, clothing brand that makes unisex pants and shorts. Marissa Martinez has also taken matters into their own hands, or legs. Their clothing and initiatives promote equality and unity as they design clothes with the intention to suit all genders. While larger businesses take strides to update their products, smaller businesses have been gaining more popularity for their authentic approach to inclusivity.ĭoyenne Skateboards, a women-run skateboarding brand located in Glasgow, Scotland is also pursuing gender nuetrality within the skateboarding and fashion landscape. Their film such as Gizmo or their partnership with Skate Like a Girl are just two ways they've integrated themselves into the non-traditional skate market.Īdidas made leaps in reaching skaters of all gender identities and expressions when releasing their fall 2020 line of gender neutral clothing and shoes in partnership with Unity, a queer-based skateboarding brand that focuses on creative outlets representing the queer community within the skate industry. In addition to Vans, major brands in the skate space such as Nike SB continue to provide leadership in the cultural conversation of inclusivity during recent times. Each riders career dips into the varying fashion landscape of skateboarding while broadening the definition of what it means to look like a skateboarder. Van's roster remains to mirror the trends of the industry. From the fashion aspect, Vans has released dozens of collections with non-traditional skateboarders such as: Lizzie Armanto, Beatrice Domond, Cher Strauberry, Una Farrar, Fabiana Delfino, and Brighton Zeuner. From the media landscape, they've covered beautiful stories through their Love Letter's series. Van's has taken a large stake in using their platform to uplift women and queer skateboarders. Adidas, Nike, Converse and New Balance all have gotten into the skate industry’s footwear game. As skateboarding has become more and more popular, mainstream brands have added teams to their roster. Skateboarding has come a long way from the 1970’s and the cis male presence that once reigned over the sport. Inclusivity has been the topic of conversation since the women's and queer skate scene started exponentially growing in 2015.įootwear has always been an integral part of the skate industry. 90's silhouettes are often replicated in modern ways, like ASAP Rocky for Under Armour.Īs fashion has evolved, so has the cultural conversation. ![]() We've seen so many variations on those trends evolve, but brand's that have come up in the 90's like Supreme and Stussy have absolutely dominated the modern "skater clothing" market. 90's fashion has dominated every trend since 2010. Some of those styles we've seen mirrored in parodies such as Clueless and basically any stoner representation in media. The 90’s gave way to oversized everything – silhouettes, branding, logos and shoes. DIY culture blended into skateboarding through other cultural events happening in parallel such as surfing and punk rock. Best depicted in Lords of Dogtown the California beach meets bowl aesthetic set the tone for what skateboarding looked like in media and in the minds of many.Ĭalifornia’s drought in the 1970’s left many pools empty which allowed local skaters to create DIY spots ideal for skateboarding. ![]() Stereotypical skater style has grown since the origins of street skating in the 1970’s.
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